Create mindshare for the brand through earned media opportunities Position the employer brand as a great place to work for
- Lack of organic content
- Lack of trained media spokespeople in India
- Major business announcements made in the US; India market focussed on talent hiring thus limiting scope of coverage
- Optimised media opportunities through holistic vertical, domain, industry and softer profiling of leaders, and through moment marketing (such as 100% work-from-home during COVID, COVID insurance cover)
- Curated content to extend coverage scope eg. digital impact on industries of lifestyle, fashion, retail
- Media opportunities generated: 114+ in less than 12 months
- Digital impressions: 71 Million+
- Moment marketing opportunities improved search results for the brand during COVID