Optimise media coverage in Bangalore for the largest Dutch business delegation mission to India, led by the Prime Minister of Netherlands – Mark Rutte.
- Delegation visit covered extensively in Delhi making the news stale for Bangalore media
- Ensure media exposure for all areas of bi-lateral trade (53 MoUs – the largest ever in the history of Indo-Dutch bilateral relations)
- A pre-event familiarization and prep meeting of media at Netherlands Consulate office
- A hyper-personalised PR exercise involving journalists from multiple content genres (50+) on the day of Dutch delegation visit
- A step above the conventional one-size-fits-all mega press conference; simultaneous track pressers were held according to content genres (cyber security, education, start-up, trade, and more)
- Over 30 national and local journalists covered the news
- Both pre-event and main event day press meets generated earned media of 30,000+ news coverage across various social media and online platforms